Futurelife, a well-known South African brand that produces nutritionally smart food products, has recently received recognition for its outstanding marketing campaign at the MMA SA Smarties Awards.
The brand was honoured with a gold medal in the E-Commerce Marketing: Integrated E-Commerce Innovation Category for its 2022 performance marketing campaign.
Futurelife’s journey began in 2007 with the goal of improving the lives of malnourished and disadvantaged individuals in Sub-Saharan Africa. Chief executive Paul Saad challenged a team of experts to create an instant, great-tasting, and nutritionally balanced smart food product. This resulted in the creation of the company’s line of smart-food cereals in 2009.
Today, more than ten years later, Futurelife continues to leverage the expertise of a team of science and nutritional experts to produce a range of nutritionally smart food products that deliver “smart nutrition” to families across South Africa.
The brand’s products stand out in the market due to their unique combination of essential nutrients and ingredients, including SmartMaize and Moducare.
Futurelife has invested in digital and e-commerce channels as part of its growth strategy, and the recent award is a testament to the brand’s success in effectively combining innovation with technology to make a significant impact.
The company’s direct-to-consumer platform has enabled them to engage directly with their consumers, taking personalisation to new heights, according to Karyn Hamilton, Futurelife’s marketing manager.
“Our aim was to create the most nutritionally sound product possible, while maintaining low costs and maximum convenience,” Saad explains. “We are proud that our innovative Smart Nutrition campaign has been recognised with a gold medal at the MMA SA Smarties Awards. This award is a testament to the commitment and hard work of our team and our partners, The Digital Media Collective (TDMC) Agency.”
Overall, Futurelife is committed to producing nutritionally smart food products that promote health and wellness in South African families, and their recent recognition demonstrates their continued success in this endeavour.
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