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Mattel honours frontline women with personal Barbies

by Vuyile Madwantsi
17th Aug 2021
in Trending
Reading Time: 5 mins read
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Barbies honour frontline workers

Specially made Barbie dolls were recently given to six remarkable women in global healthcare. Photo: Supplied/Mattel

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Toy manufacturing company Mattel has honoured six remarkable women in the field of medicine by making a one-of-a-kind Barbie doll in each of the women’s likeness.

The six experts in their fields are honoured and being highlighted for making a positive impact in their communities, inspiring current and future generations “for years to come”.

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Lisa McKnight, senior vice president of Barbie and Dolls at Mattel. Photo: Supplied/Forbes

The specially made collection of Barbie dolls showcases women who have worked tirelessly in the fight against Covid-19.

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They now join the ranks of poet Maya Angelou and South African singer Lira, who have previously received Barbie-doll gifts of their own.

Doctors, nurses, psychiatrists, researchers

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Lisa McKnight, senior vice president and global head of Barbie and Dolls at Mattel says, “Barbie recognises that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened.

“To shine a light on their efforts, we are sharing their stories and leveraging Barbie’s platform to inspire the next generation to take after these heroes and give back. Our hope is to nurture and ignite the imaginations of children playing out their own storyline as heroes.”

The global line-up of women honoured with a one-of-a-kind doll includes:


• Dr Jaqueline Goes de Jesus, Brazil: As a biomedical researcher, Dr Goes is credited for leading the sequencing of the genome of a Covid-19 variant in Brazil.

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• Professor Sarah Gilbert, United Kingdom: As a professor of vaccinology, Prof. Gilbert led the development of the University of Oxford vaccine in the UK.

• Dr Chika Stacy Oriuwa, Canada: A psychiatry resident at the University of Toronto, Canada, Dr Oriuwa has advocated against systemic racism in healthcare, which has been further highlighted by the pandemic.

• Registered nurse Amy O’Sullivan, United States: Emergency room nurse Amy O’Sullivan treated the first Covid-19 patient in Brooklyn at the Wyckoff Heights Medical Center, became ill and was intubated. A few weeks later she returned to work to continue taking care of others.

• Dr Audrey Sue Cruz, United States: Dr Cruz, a frontline worker from Las Vegas, joined forces during the pandemic with other Asian-American physicians to fight racial bias and discrimination.

• Dr Kirby White, Australia: A general practitioner in Australia, Dr White co-founded the Gowns for Doctors initiative by developing a PPE gown that could be laundered and re-used, allowing frontline workers in Victoria to continue seeing patients during the pandemic.

  • Scientist, professor, researcher, master in biotechnology, and doctor in pathology, Jaqueline Goes gained notoriety in the media after leading the genetic sequencing of the coronavirus in Brazil, becoming a national and international reference. Photo: Mattel
  • Sarah Gilbert is the Said Professor of Vaccinology at the University of Oxford. She works on vaccines for many different emerging pathogens, including influenza, Nipah, MERS, Lassa, Crimean-Congo haemorrhagic fever, and in 2020, she initiated the SARS-CoV-2 vaccine project. Photo: Mattel
  • Dr. Chika Oriuwa is a Resident in Psychiatry at the University of Toronto and is currently on her child and adolescent psychiatry rotation. Photo: Mattel
  • New York native Amy O’Sullivan is a proud ER nurse with nearly three decades of experience. Photo: Mattel
  • Dr. Audrey Sue Cruz has led an impressive career as an Internal Medicine physician, Assistant Professor of Medicine, wellness advocate, and health/lifestyle blogger. Photo: Mattel
  • Dr Kirby White is a Specialist General Practitioner in rural Australia. She is the 2021 Victorian Australian of the Year – Local Hero awarded for her dedicated work providing protective gowns to front line workers during the COVID-19 Pandemic. Photo: Mattel

Barbie, the pioneer of influencerville 

Barbara Millicent Roberts of Wisconsin in the United States, otherwise known as Barbie, has been around for six decades. She celebrated her 62nd “birthday” on 9 March this year and millions of people the world over recognise the popular doll. 

Barbie is arguably the first “influencer” of young girls, advocating an image and lifestyle that can shape their aspirations.  

Although Barbie’s identity was originally founded in fostering, nurturing and motherhood; the notion that a girl’s future role will be that of a housewife and mother, the “new-age” Barbie was conceived from a desire to give girls something more, according to Mattel.

More than 200 different career Barbies have since been released, and the personal tribute Barbies play to the same sentiment.

ALSO READ: 900 000 midwives needed, says UN

Tags: #ThankYouHeroesBarbieCovid-19Covid-19 frontline workershe Children's Hospital Trust (CHT)Lisa McknightMattelRed Cross War Memorial Children's HospitaToysRUswomens’ month
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