One thing about those happy and colourful Trolls they sure love their fruit and vegetables. Celebrating the international year of fruits, DreamWorks Animation Trolls, together with the UN Food and Agriculture Organization (FAO) and the UN Foundation (UNF) have banded together for the United Nations’ Act Now initiative.
The Trolls and the UN are encouraging fans to become food heroes by taking action, including eating healthy and reducing food waste.
DreamWorks Animation’s Trolls franchise is one of the most beloved global entertainment brands of today.
David Bynder is the vice president of Global brand and partnership for DreamWorks Animation.
Bynder says, “The Trolls are a celebration of positivity and we hope their enthusiasm will inspire kids and families around the world.”
He adds, “DreamWorks Animation is honoured to collaborate with the United Nations, UN Food and Agriculture Organization and the UN Foundation to encourage healthier eating and raise awareness for reducing food waste.”
Empowering food heroes
The #TrollsFoodHeroes digital and online campaign will enlist more food heroes, who, like the Trolls, see the value in fruits and vegetables and the fight against food waste.
The campaign also seeks to raise awareness of, and mobilize viewers to achieve a more sustainable lifestyle and to work together for a happier and healthier planet.
Maher Nasser is the director of Outreach in the United Nations Department of Global Communications.“The Trolls are such colourful and happy creatures who relate to children. This collaboration provides an excellent channel to get the message out to children and their parents about the importance of healthy eating and reducing food waste,” Nassar says.
He adds, “We hope that the Trolls will inspire many of their friends and followers to follow in their footsteps, become food heroes and #ActNow for sustainability.”
Teach them young for the future
Up to one-third of the food we produce globally is lost or wasted, says Maximo Torero, who is the chief economist of the Food and Agriculture Organization of the United Nations (FAO).
“Trolls characters will help us teach children important lessons about healthy diets and reducing waste in a fun and engaging way. We are grateful to DreamWorks for their partnership in inviting the world’s children to become food heroes, a habit we hope they will retain for a lifetime.”
While Elizabeth Cousens, President and CEO of the UN Foundation adds, “Empowering children and families to make nutritious, sustainable food choices helps support the health of our planet and its people.”
“We are beyond excited to see DreamWorks’ Trolls engage their fans in becoming food heroes, reminding us that every action, big or small, can make a difference.”
The campaign video will be featured at the World Expo in Dubai and the UN Foundation will connect over 40,000 teachers with campaign materials to be used in the classroom through their partnership with #TeachSDGs.
Early in 2022, there will be a special edition sheet of UN stamps featuring the campaign artwork and messaging as part of the UN’s own Postal Administration (UNPA) series of special edition stamps, popular with collectors globally.